As retailers gear up for one of the largest shopping weekends of the year, stores who traditionally opened early on Black Friday will be starting their specials even earlier this year: on Thanksgiving.

The store openings and specials have been starting earlier and earlier each year. Now Wal-Mart has revealed their Black Friday specials, some of which will begin at 10 p.m. on Thanksgiving night. Target bumped its opening up this year too, opting to open at midnight. Best Buy, Macys and Kohls (see Kohls printable coupons) are also opening early this year, and I’m wondering when its all going to end.